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Rich Thau



Rich Thau may be familiar for his regular appearances on CNN, and his frequent guest spots on the POTUS channel on Sirius XM radio.

Rich has two titles. One is his business title, which is president of Engagious. Rich’s firm specializes in message testing and message refinement for major trade associations and advocacy groups. If you’re familiar with moment-to-moment dial testing, Rich uses that tool in the context of the focus groups he moderates.

Rich’s other title is moderator of the Swing Voter Project. He recently passed the three-quarters mark in a 21-month odyssey where he is focus grouping “Obama-Trump” and “Romney-Clinton” swing voters in the upper Midwest. His findings, which are profiled each month in Axios, are shaping coverage of the 2020 campaign.


  • *RPAC Recognition Breakfast

    Tuesday, September 22
    8:45 AM to 10:15 AM

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