Virtual Classroom: Marketing Strategy & Lead Generation (ABR Elective)
Date/Time
February 12, 2026, 9:00 am to 4:00 pm
Cost
$138.00
Organizer
Ohio REALTORS®
Phone: 614.225.6229
Email:
Location
Virtual Classroom
The Marketing Strategy & Lead Generation course takes a deep dive into how using proven networking, branding, and marketing strategies can build your real estate business.
As a buyer’s representative, you know how critical it is to employ a creative and memorable marketing approach to generate quality leads, while clearly communicating your services and value based on your buyer’s needs and expectations. But what is the best way to strike this balance? As a real estate professional, you know that lead generation is critical for growing your real estate business, but what lead generation strategies yield the greatest return?
You are about to embark on a journey where you’ll gain valuable real estate education that sharpens your skill and knowledge in the eyes of the homebuyer and gives you a practical set of tools to elevate your business.
After completion of this course you will be able to:
- Clearly communicate services and value based on the buyer’s needs and expectations
- Employ a creative and memorable marketing approach to generate leads
- Use social media and technology to effectively track and communicate with leads
- Successfully convert leads into loyal clients
CE Information & Required Technology
- This livestream webinar is certified for 6 hours of real estate credit and is elective for the ABR designation.
- Attendees will need to access the program with a device (phone, laptop, PC) that has a camera, speaker, microphone, and reliable, high-speed internet access. Video, audio, and internet access are all necessary to successfully attend class. Please make sure to test everything ahead of time at https://zoom.us/test
- Attendees must turn on their video camera and stay within view during the program to receive CE, as active participation will be monitored. Per ODRE requirements, you must be present for at least 90% of the program to receive credit. There will be no partial credit given.
INSTRUCTED BY: Brooke Yussim, ABR, CRS, e-PRO, GRI, PSA, SFR, SRES, SRS
Brooke Yussim is an Associate Broker with The Danberry Co. in Toledo, Ohio. She launched her real estate career in 2006 in the state of Oregon and went on to successfully run her own brokerage for 10 years before returning home to Ohio to be closer to family.
Before real estate, Brooke built a 25-year career in the fashion industry, honing her skills in business, negotiation, and client service. Today, she specializes in all aspects of residential real estate, with additional experience in property management and rural properties.
A lifelong learner, Brooke is committed to professional growth and excellence. She has earned multiple advanced designations and is licensed in both Ohio and Michigan.
CONTACT/EMAIL: Deanna Wright, Professional Development Coordinator -