Virtual Classroom: Buyers by Generation: Success in Every Segment (ABR Elective)
Date/Time
February 4, 2026, 11:00 am to 3:00 pm
February 5, 2026, 11:00 am to 3:00 pm
Organizer
Ohio REALTORS®/Dynamic Directions
Phone: 614.225.6229
Email:
Location
Virtual Classroom
Ohio REALTORS® is pleased to offer this course in partnership with Dynamic Directions, providing valuable educational programming to our members that supports professional growth and excellence in real estate. When registering, be sure to list Ohio REALTORS® as the name of the Local Board, Association or Referring School. Following course completion and confirmation of attendance requirements, participants will receive an email from Ohio REALTORS® for submission of a one-time $20 processing fee to obtain CE (if desired).
Registration:
Early: $129 Dec. 16th through Jan. 31, 2025
Special: $149 Feb. 1 through Feb. 4, 2026
Regular Price: $199
Every generation buys homes differently. Their motivations, communication expectations, technology habits, and decision-making styles all vary — and so should the way real estate professionals work with them.
This professional development course takes a research-based look at five active home-buying generations and breaks down what each group values, how they search for homes, how they make decisions, and what they expect from a real estate professional. The goal: help you better connect with today’s buyers and deliver a client experience that earns referrals across every age group.
By the end of this course, participants will be able to:
- Identify the demographic markers that define each generation in today’s buyer market
- Recognize how life stages and generational characteristics influence buying decisions
- Compare communication styles and expectations among Gen Z, Millennials, Gen X, Baby Boomers, and the Silent Generation
- Adapt buyer counseling strategies for each group, including motivation, needs, and transaction concerns
- Apply data-driven insight to marketing, lead follow-up, and service delivery
- Strengthen long-term client relationships by understanding generational preferences and values
CE Information & Required Technology:
- This course is certified for 7 hours of Ohio real estate credit and is an elective for the ABR designation. Following verification of course completion and confirmation of attendance requirements, we will email you for submission of a one-time $20 CE processing fee. CE certificates will be distributed via email within 10 business days of payment receipt.
- Attendees will need to access the program with a device (phone, laptop, PC) that has a camera, speaker, microphone, and reliable, high-speed internet access. Video, audio, and internet access are all necessary to successfully attend class. Please make sure to test everything ahead of time at https://zoom.us/test
- Attendees must turn on their video camera and stay within view during the program to receive CE, as active participation will be monitored. Per ODRE requirements, you must be present for at least 90% of the program to receive credit.
INSTRUCTED BY: Patrice Willetts, ABR, AHWD, GRI, RENE, SRES, SRS, SFR, C2EX
After 30 plus years as a REALTOR®, Patrice is now focused on bringing timely information pertaining to our industry to other REALTORs in an upbeat and direct manner. Along with being a full time REALTOR® serving her clients, Patrice has served in many volunteer and appointed positions. Patrice has served as president of her local association and also served as president for the North Carolina state association, and is a graduate of the states inaugural Leadership Academy.
She has received REALTOR® of the year at both the local and state levels, along with their Hall of Fame Awards. At NAR, she has served on many committees and is a graduate of the NAR Leadership Academy. Patrice has served as a Commissioner on the North Carolina Real Estate Commission having been appointed by the Governor. She has also served as a Federal Political Coordinator for her Congressman in Washington, along with currently being a State Political Coordinator for her State Representative. Community service includes being appointed by the Mayor to the Community Relations taskforce and the Board of Adjustment.
CONTACT/EMAIL: Deanna Wright, Professional Development Coordinator -