Virtual Classroom: 7 Deadly Sins of Pricing Property
Date/Time
May 21, 2026, 9:00 am to 12:15 pm
Cost
$59.00
Organizer
Ohio REALTORS®
Phone: 614.225.6229
Email:
Location
Virtual Classroom
Complimentary recording included w/registration.
Pricing property is the single most important aspect of listing real estate. Explore common pricing mistakes that can impact a transaction and learn practical strategies for developing more accurate and defensible pricing recommendations. The course examines why pricing involves far more than price per square foot, including the importance of property condition, updates, concessions, search filters, and meaningful seller insights.
You will also gain a better understanding of the agent-appraiser relationship, effective communication with cooperating agents, and how to properly analyze comparable properties to better support pricing decisions while remaining mindful of Fair Housing considerations.
Don’t miss this important program, register TODAY!
Presenter: Brent Lancaster, ABR, CDEI, GRI, SRS, e-PRO
Brent combines his love of the business of real estate with his passion for education. He believes in delivering tools agents can use immediately to improve the quality and efficiency of their business.
He is broker/owner of his own real estate company, Brent Lancaster and Associates, and President/CEO of one of the nation’s oldest real estate schools – Bob Brooks School of Real Estate.
- This livestream webinar is certified for 3 hours of real estate credit.
- Attendees will need to access the program with a device (phone, laptop, PC) that has a camera, speaker, microphone, and reliable, high-speed internet access. Video, audio, and internet access are all necessary to successfully attend class. Please make sure to test everything ahead of time at https://zoom.us/test
- Attendees must turn on their video camera and stay within view during the program to receive CE, as active participation will be monitored. Per ODRE requirements, you must be present for at least 90% of the program to receive credit.
Contact: Deanna Wright, Professional Development Coordinator -