Comply with NAR's Trademark Rules
The proper use of NAR's REALTOR® marks protects you, your association and the strength of the REALTOR® brand.
The term REALTOR® is more than just a title. It is a federally registered trademark owned by NAR and a valuable membership benefit that distinguishes REALTORS® from all other real estate professionals. Proper use of the REALTOR® marks helps preserve their value, reinforces consumer trust and ensures that the public recognizes the professionalism and ethical standards associated with REALTOR® membership.
To help members understand and correctly use the REALTOR® marks, NAR has developed a variety of educational resources, including videos, guides and tools covering trademark and copyright law. This toolkit provides ready-to-use videos and promotional assets designed to support your communications efforts, educate members and reinforce proper trademark use throughout the year. By promoting consistent and accurate use of the REALTOR® marks, we can collectively protect one of the most valuable assets of our profession.
