Coaching Corner: How relevant are you?
By Marilou Butcher Roth
This is a great new year question and an opportunity to examine your business from the inside out to determine what is working and what isn't. We all get into ruts with “how things have always been done.†Does this serve us, our clients, our business? No! We need to be constantly re-evaluating what we do and how we do it.
What do our clients expect from us and are we providing that to them? If our future business was based upon the ratings of our current and past clients, how plentiful would that new client base be?
Take some time for a bit of business/self-examination and explore for yourself how you might reinvent yourself within your business. Put yourself in the mindset of a consumer and see how things might need to shift or even stop happening. Be honest, be brutal and be fearless -- this is so important to you, your clients and our industry.
Marilou Butcher Roth
Marilou Butcher Roth is the owner of The MBR Group, a coaching and training company working primarily with REALTORS who have a desire to work and live from a more inspired place. She is also the Broker/Owner of Group REALTORS in Cincinnati.
Marilou is a member of the Ohio REALTORS Board of Directors and past chairman of the organization’s Communications Committee.
