Coaching Corner: For real?????
By "Coach" Marilou Butcher Roth
Real estate is an industry where we are responsible for finding new business. There are countless methods out there and countless trainers touting their method as the best. And...maybe that is true. Here is the tricky part of finding new business -- you must find a way that feels good to you. A way that allows you to feel genuine and on purpose. We all strive to feel valuable, and developing our business should fall into that category.
This is not to say that there is anything wrong with any of the methods out there. You have to decide for yourself what is right for you. If you are finding yourself uncomfortable with any one method, try something else. The key is to be consistent with this part of your business. Remember my formula: Commitment + Consistency + Confidence = Commission.
Deep down, it is crucial for most of us to feel that our interactions are authentic and when we feel other than that, chances are we will not participate consistently in the activities that will keep our pipeline full. Go back to the basics -- WHO do you want to work with? This will be your niche or specialty. WHERE will you find them? And, most importantly, WHAT type of information, either verbal or written will generate true value for them while illustrating your expertise?
When you can make a plan that feels exciting to you, the first step has been taken! Now, go out there and be YOU!!!
Marilou Butcher Roth
Marilou Butcher Roth is the owner of The MBR Group, a coaching and training company working primarily with REALTORS who have a desire to work and live from a more inspired place. She is also the Broker/Owner of Group REALTORS in Cincinnati.
Marilou is a member of the Ohio REALTORS Board of Directors and past chairman of the organization’s Communications Committee.
